How can museums become more engaging and accessible for children? Through play and discovery!

Photos by Chiara Rigato for Gruppo Pleiadi scs

This is the challenge taken up by eight European museums (Esapolis Museum in Padua, Sladovna Gallery in Písek, Czech Republic, Istrian De Dignan Ecomuseum in Croatia, Slovenian museums Abakkum, Skrateljc, and Tartini House Museum, Museum of Oriental Art in Venice, and Frida&Fred Museum in Graz, Austria) that, thanks to co-funding from the European Union under the Creative Europe CREA-CULT-2021 call, have launched the TOMATO project.

TOMATO (The Original Museum Available to Overall) was created to bring young children and their families closer to museum culture through interactive, creative, and above all, accessible tools.

 

The heart of the project: TOMATO-Kits

For each museum, an educational and interactive kit has been developed to stimulate curiosity, play, and hands-on learning. A total of 125 unique kits have been created—one for each museum.

Each interdisciplinary kit includes:

  • A digital component, with a QR code and WebApp that allow children to access online games.
  • A storybook introducing the museum and its theme, featuring a guide character.
  • A customized board game.
  • A hands-on building activity.

 

An accessible experience for all

Every element has been designed to ensure maximum accessibility for all children, with particular attention to those with visual or perceptual difficulties, through:

  • High-readability fonts
  • Tactile elements for interactive learning
  • Color schemes optimized for an improved and more comfortable visual experience

Each kit maintains the identity and cultural value of the museum it represents, encouraging children to discover and collect all the boxes to explore different museum realities across Europe.

 

Learning by Doing

Each kit is an experience that encourages children to get hands-on—a fundamental principle of all Gruppo Pleiadi projects.

Some of the featured building activities include an electronic violin that plays Tartini’s Devil’s Trill using an electric circuit, a Bugs Hotel to discover and house the world of insects or a waste-sorting launcher, which teaches children recycling through play.

 

Museums designed for kids

TOMATO transforms the museum experience into an adventure, making it more inclusive and tailored to the needs of new generations. The museum is no longer just a place to visit—it becomes an interactive space designed for children, capable of stimulating curiosity and learning through play and experimentation.

🔗 Stay updated on the project: https://www.tomatoproject.eu/
🤝 Want to develop your own TOMATO Kit? Join the project: https://www.tomatoproject.eu/join-us/

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